02 core competencies
SKILLS & EXPERTISE
ART DIRECTION
VISUAL STORYTELLING
WEB & UX/UI DESIGN
OMNICHANNEL STRATEGY
CREATIVE PROBLEM SOLVING
DESIGN THAT SELLS
VIDEO EDITING & MOTION GRAPHICS
PHOTOGRAPHY (LIFESTYLE & ACTION)
COLLABORATION
Driving bold ideas from concept to campaign
Because great design tells a story, not just fills space
Marrying aesthetics with usability
Seamless storytelling across screens, shelves, & scrolls
.Problem? Solution
Making scroll-stoppers and cart-fillers
Cutting, animating, and giving it all the feels
Captures moments like a storyteller, edits like a designer
Fluent in feedback, flexible in process
CREATIVE AGILITY & SPEED
Speedy, strategic, detail oriented
03 EXPERIENCE
2020-2022
Walmart Connect (Lightbox Creative)
2020-2025
Walmart Connect (Lightbox Creative)
Art Director:
Led end-to-end, data-driven omni-channel campaigns that delivered measurable growth in revenue and ad spend.
Partnered cross-functionally to identify upsell opportunities and implement creative strategies rooted in performance insights—like A/B testing and customer reviews.
Drove full-funnel storytelling, led high-stakes pitches, and helped elevate team performance through workshops, best practices, and creative training.
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Senior Designer:
Redefined digital storytelling by designing custom, high-impact brand pages that elevated the customer experience.
Pushed beyond templates to develop interactive, retail-first experiences that increased engagement and session duration.
Collaborated closely with art directors, copywriters, and cross-functional teams to bring strategic, visually compelling campaigns to life.
2014 - 2016
2016-2020
Triad Retail Media
Art Director:
Directed cross-platform campaigns for top consumer brands, ensuring creative consistency across digital touchpoints.
Collaborated with sales, copywriters, and offshore developers to deliver cohesive brand experiences across landing pages, media, social, and email.
Led and mentored a team of designers, driving quality, growth, and alignment with both brand and retail standards.
Triad Retail Media
Associate Art Director:
Supported the development of high-visibility retail campaigns through concepting, design, and cross-functional collaboration.
Refined visual storytelling skills while partnering with sales, copy, and design teams to deliver work that balanced brand identity with retail strategy.
Contributed to creative direction and team growth in a fast-paced environment.
2008 - 2009
2014 - 2016
Triad Retail Media
Senior Designer:
Created compelling digital campaigns that combined strong visuals with conversion-focused strategy.
Collaborated with art directors and copywriters to design landing pages, display media, and promotional assets that aligned with both brand and retail goals.
Helped shape the visual direction of key projects through storyboarding and hands-on execution.
Ad Partners
Art Director:
Designed multi-channel creative for regional and national campaigns across print and digital.
Worked closely with the Creative Director to develop storyboards, commercials, and marketing materials for clients like Sonny’s BBQ.
Led the design of branded assets including menus, packaging, and web content to support cohesive brand storytelling.